Final Project: Prototype design

Wk 10 - What are the benefits vs the features?

"A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers." [Marketing an Introduction Ch.7; Pg40]

 Gem is a stone, our company is your provider, the drink is the memory. What stands out from Gem, is yes its features, but also it's unique aroma that can vary from person to person. Our uniquely crafted smell is never labeled the same by one, two person. You may even not be able to give the smell a name, but whatever it is - it's unique to you, and will remind you of what event/memory/situation you want to lock into - not stone - but a Gem. Our product calls out to specific customers, out target market may be very limited, but so are gems. Not everyone can hold something precious and understand the quality of what your holding; Not everyone was born in the same month, and do not share the same birth stones. Gem calls to these unique individuals, and rewards them into a pleasant trip down your memory lane.

"[Benefit] Appeals should also be distinctive—they should tell how the product is better than the competing brands." [Marketing an Introduction Ch.12; Pg29]

Why buy something that may or may not only give you a hang over afterward? There are hardly any new flavors in the world of Vodka, but there is an abundance of experiences. If you want just a drink that will give you a good time, then by all means go down to you local bar and drink a few. However, if you want a drink you can enjoy either by yourself, or in the company of your choosing, then choose Gem. As we've said before, Gem's unique crafting for the human senses and designs is to help recall those memories you do not want to forget. In a busy and stressful life, it's important to hold on to the good experiences because what's life if you only remember the bad ones?