I’m honestly not the world’s smartest shopper and I tend to not know what I’m buying – much less what I’m looking for, but know that I need something. This was especially true when I got a new puppy and had only the basic knowledge of what to get it. Basic knowledge is not enough, and I learned that the hard way. I go over to Petsmart on day and spend too long just gawking at the shelves. Apparently, I had a completely lost and “Help me because I have no idea what I’m doing” kind of look on my face because an employee came over and offered her help. She admits that she was circling me for a while, and actually I sort of noticed her approaching, but people kept calling her away. So, when she was done with helping others that sought her out, she came back to me, since I still refused to ask for help and just offered herself.
I was honestly tempted (before she came to help me out) to just buy a lot of the expensive products because I figured, “those are the good stuff, right?”
“Customers often face a bewildering array of products and services from which to choose.” [Marketing: An Introduction pg.19]
Well, that may sometimes be true, but I was desperate at this point, and my puppy was back home waiting for me, so I just wanted to get something quickly.
So, she tells me which brand is best for my type of dog, and helps me save half of what I was planning on spending. I occasionally see her when I go back to the store, and she tells me about the newest products that may or may not be better choices for a growing dog. “…the difference between all the benefits and all the costs of a market offering relative to those of competing offers.” [Marketing: An Introduction pg.19] If she’s working the cash register and I get something that could be cheaper elsewhere, she tells me about it.
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