Wk 4 EOC - There's an App for that...

There are so many advances and new technology out and still being released in this day and age. Mankind is living in the now and demanding things instantly. With everything in the fast lane, our technology is trying to keep up with that. So, to incorporate that demand into our daily lives, and have those demands met in those instances companies developed "Smart Phones". In a sense, your digitized self in the palm of your own hand, which is why people have a hard time putting them down, giving them up, or letting others touch them - because they are you. However, we are made out of flesh and bones and are limited by our physical capabilities - not like our new smart phones, which can dive into an invisible, yet vastly deep field of infinite knowledge of Know-Hows and gadgets. Simply said, there are moments that we realize just how little we can really do, and probably know, but are not sure at the time. Your "digitized self" can cover that up for you.
"...information by itself has little value. The value is in the customer insights gained from the information and how these insights are used..." [Marketing: An Introduction by Armstrong. Ch. 4 Pg. 3] We as humans want to know, we are naturally hungry for answers and do not like being left in the dark. This is especially true, when our paranoia peeks and we are suspicious of a person lying. Our human body does not have a built-in monitoring device that can tell you, "hey, this person's lying. Don't believe them." Unfortunately... But, our smart phones can because technology gave it that further potential. The companies of these phones were smart about our paranoia for that nagging thought in the back of our minds. "... marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage." [Marketing: An Introduction by Armstrong. Same.] 
There's an App for that can detect if a person is lying to you. The cheaper app from the Champion that has a lie detector that answers Yes or No questions by checking the frequency of a person's nervous pitch in voice, and a slightly more expensive one from Agile that claims it was developed by the military that helped detect if an enemy was lying.