"People love talking about things that make them happy..." [Marketing: An Introduction Ch. 5 Pg. 15] When the sun is shinning and the bird are chirping, or lack thereof, people will hint their mood for the day. Why? Because we're sociable creatures by nature and need interaction, or we might go a little stir crazy, but there's another thing we love to do and we are known for. Monkey see, Monkey do - Well, in this case, Monkey Hears... Not trying to seem insulting, just pointing out facts that we should all notice. Simply said, if something positive is told to us, we'll listen because we like to be happy too. So, if something makes that person happy, then maybe it can make me happy too.
This may come off as gossip, but it's actually repetitive propaganda, and if something is repeated enough times our subconscious will finally be curious about it and urge us to find out why this thing is so special. It used to be that we only got out message and information around by verbal words, then it was paper, then telegram, and we burst open that door of technology and started throwing new things out the window.
"In Response, marketers are now working to hardness the newfound communications power of their everyday customers, turning them into influential brand ambassadors." [Marketing: An Introduction Same Chapter and Page] Although, sometimes average people become small messengers for the companies and don't even know it. Everybody likes something, and to be honest, some people have an affinity for a certain brand or product that they become free walking advertisers, praising the name and spreading the word.... Yes, it does sound religious, doesn't it? I'm sure there's a cult like that somewhere.
"More companies are trying to tap into Facebook..." [Wall Street Journal: Recruiters Troll Facebook for Candidates They Like; By Joe Light]
Facebook... A network where even the most quiet people can SCREAM OUT THEIR VOICE IN CAPS to show just how serious they are, and talk about whatever pops into their heads. It would be odd to see a person walking down the street talking positively about a company, and just walking up to people and telling them the X amount of reasons why they need to go there now. (Someone call the police, or get a straight jacket.) Facebook, however, lets us do actually just that (minus the street part). Companies see this and are trying to (as the quote said) "Tap into" it. Why not? There are so many people on Facebook - some act like they LIVE in it, so it would be a useful network to use to get some sales going. It might even help those people (who never leave their home computers for F.B.) to get out of the house and do something.
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