Here at Gem we plan to spread the word through commercial and voice through those who have experienced Gem themselves. Even as small reminders we plan on simply having small photo propaganda filter through high-end clubs and companies within specific magazines. Keeping in mind that the thing that will catch a potential customer will be it's design. People move and do not like to waste time to stop, if they don't have to, or see no reason to do so. It's the split moments that count for starting companies, or just anything in general. "[Turning plans into] actions in order to accomplish strategic ... objectives." [Marketing an Introduction by Armstrong Ch.2; Pg33] Goes without saying, is what we plan on doing. Because of our own connections, it's as good as done.
By "...address[ing] the who, where, when, and how." [Same] we've already figured out what our customers need and want, and how they would rather not have to search the ends of the world for something they require now. We treat our customers with all the luxury they deserve, and carter, and serve to them as they should be; helping them outshine everyone else.
In order to keep up with the best, Gem will "define how progress toward objectives will be measured" [Marketing an introduction by Armstrong Ch.1; Pg2] by relying on our in-store customer service. unlike other Vodka companies, our customers will expect the best we can offer for what they are paying for, so every hint, every suggestion will be taken into consideration because Gem recognizes each and ever precious stone.
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