"...Market oriented and defined in terms of satisfying basic customer needs" [Marketing an Introduction by Armstrong. Ch. 2; Pg 6].
Gem, like any other Vodka, is not for the young and immature. It is for those who have a mature understanding of who they are, and where they want to go. Our customers are ambitious, and yet, they know how to savor the highlights of their lives. We, from Gem, provide our people 'Gems' to mark such occasion. It's a fact that memory can be influenced by one or more of the five senses. For those in our target group (from 30 on), who want to always remember, Gem touches upon sight, taste, and smell. The site of the bottle will be engraved/matched to the special event of your life, its aroma will lull you to the bliss of the moment, and its taste will seal the deal - so to speak.
“Make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” [Marketing an Introduction by Armstrong. Ch. 2; Pg 6].
Gem caters to those who know value when they see it, and enjoy the finer things of life. Significant moments in life can come in big or small events, and Gem understands that. They can be as big as discoveries, victories, or group achievements, or as small and memorable as weddings and anniversaries. For these such special events we've themed our packaging in either a bigger Treasure chest, or smaller jewelry box-like packaging.
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