We understand "...[a] firm must first create a need-satisfying market offering." [Marketing an Introduction by Armstrong Ch.1; Pg17], and so have created Gem - a drink that appeals to more than one of a person's senses. Gem's Vodka does not intoxicate and is not something to consume for the sake of simply having a drink - rather that it is meant to be consumed with an idea. Every drink promises flavor of various tastes, some offer more alcohol to further intoxicate the consumer - Gem does not. Although, this is a Vodka drink, it's main purpose is to provide the consumer an experience to remember what they want to remember by using sight, smell, and taste to capture the moment.
There are few to no mentions of Vodka companies providing "...the goods-and-services combination [a] company offers to [their] target market" [Marketing an Introduction by Armstrong Ch.2; Pg29] to actually ensure customer satisfaction. Yes, this is a Vodka business, but our company strives for you to enjoy and get the most out of our product. Here at Gem we treat our customers like rare stones, and ensure that they always shine. We constantly look to our customer's for what they want, what they need, and a little something more to help them enjoy life as best they can.
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