"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." [Marketing an Introduction by Armstrong Ch.2; Pg. 31]
The show case of our product stands out the most, and it's easy to create different designs relating to the item's ideal body. It stands on its own against other brands by it's unique design and packaging as it would a showcase item. It's internal strengths lie with the aroma, which can only be described by said the person taking in the scent. "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." [Marketing an Introduction by Armstrong Ch.2; Pg. 31]
As alluring as it may be, it may also draw away from the drink itself. It may be a problem that it's as flashy as it is, when all it really is is a Vodka drink. The packaging may be a slight problem as well, due to the expensive-looking external design to carry the Gem product inside. Our target market may be a limited group, but these are the people who would be more than willing to pay the extra money for the experience."Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage"[Marketing an Introduction by Armstrong Ch.2, Pg 31]
The packaging bit, or the fact that it's so flashy may have something more to offer. Commercializing this product would be eye candy, and at least serve as strong propaganda to the viewers. We could come up with more themes, but that may or may not take away from the drink itself."...threats are unfavorable external factors or trends that may present challenges to performance." [Marketing an Introduction by Armstrong Ch.2, Pg 31]
Our threat may also be our weakness, in that the flashiness of the product may draw away from the drink itself.
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