Gem "communicate[s] with target customers about the offering and persuade[s] them [by using] its merits". [Marketing an Introduction by Armstrong Ch.1; Pg17] We've stated before that Gem is an Alcoholic beverage that stands on its own. It is because Gem offers more than just some ordinary drink, that it outshines its competitors. Its features will draw your attention, its scent will lure you closer, and its taste will seal the deal - so to speak. Gem strives to bring the most out of itself; to bring the most out of what it has to offer you and fuel/lock your experience into a timeless gemstone.
We've shown you its "activities that communicate the merits of the [it] and [why you should] buy it." [Marketing an Introduction by Armstrong Ch.2; Pg29] It's shape and size might be small, but it's presence boasts it's inner statue. Gem calls to those who seek the rare and priceless treasures in life and know how to really make themselves shine. Prove to the world and to all that look upon you, that you are as priceless and rare as treasure; you illuminate and outshine the others; you are in a class all of your own.
We at Gem "...put more of [our] funds into personal selling" [Marketing an Introduction by Armstrong Ch.12; Pg17] so that we may create the best we can, and we know that our clients do so as well. You shall get what you pay for - that part can not be any more truthful. Outshine the rest, and leave on-lookers in awe as they stare at your illumination and stature. Something as rare and brilliant can also be intimidating. Why settle for anything less, that wouldn't speak for you in volumes?
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