"...overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”" [Marketing: An Introduction by Armstrong. Ch.2; Pg.9]
Gem's objective is to provide its customers with a positive memorable experience. We give our customers their desired beverage, but also call to their other senses. Our goal is to lead the customer down an experience, and have them remember it fondly - even after the drink has been consumed. Gem delights our client's senses, while also providing a lovely keepsake to lock the adventure forever into a precious gemstone - get it?
No comments:
Post a Comment