There are many stores that randomly distribute their products just to make them ready for whoever and whatever reason. They know "...how it will make the offering available to [their] consumers" [Marketing an Introduction by Armstrong Ch.1; Pg.17] and just anyone in general. Beverage drinks are usually placed in as many places possible just to get their products out and sold, but Gem is not just some product - just like our customers are not ordinary people. Gem was made for people who are gems themselves, so they are placed in exclusive stores, and high-end bars for those who know how to shine.
We at Gem "arrange for [our] product to occupy a clear, distinctive, and desirable place relative to the minds of target consumers." [Marketing an Introduction by Armstrong Ch.2; Pg27] Ordinary beverages, sell in ordinary locations. Our locations are in places where our own treasure hunters know where to look, and are able to venture - no that does not mean that these locations are in dangerous places where a middle-class person would fear to tread due to getting assaulted. Think of these locations as mountain peaks, where only the prepared hiker may venture, if they have the proper equipment.
Gem locations can also be contacted for special customary orders and deliveries upon request. Due to changes in seasons we may also feature speciality themed items, for even more occasions. New and more Gems can be discovered at these locations, and given as gifts to those who you consider a gem as well.
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